Language is what supplies individuals with all associations made between the experience and the decision-making process. Language impacts decision making in several ways. Within an individual’s brain lies a lexicon of information. The lexicon takes perceived information and associates it with previously stored information that may or may not pertain to what is being perceived (Galotti, 2014). For instance, in the event of developing a schedule, an individual may experience a false perception because the information obtained through from the lexicon has an inaccurate association with the situation (Galotti, 2014). Additionally, the lexicon also allows individuals to perceive availability and efforts made. The drawback is that individuals are more prone to see their personal efforts as opposed to others who may evoke an equal effort (Galotti, 2014). In this case, a schedule that may not be possible may be designed. In the scenario of a piano recital conflicting with work, the individual may have requested an early leave from work for the day as to avoid waking up early which may potentially cause a change in mood that in turn will affect the manner in which to approach the situation. The individual may move slower due to lack of energy, have scattered thoughts, or simply be cranky. The individual may have associated a previous experience of leaving work early with a negative outcome, which led him or her to choose a different option. As with every experience, thought, emotion, or decision made, memory plays a huge part. Nothing would be possible if an individual had no memory. In order for an individual to perceive and get a full understanding of time and its vitality, one must have a memory. Memory is what makes it possible for an individual to store a lexicon of thoughts, words, and ideas associated with perceptions made (Galotti, 2014). Paying attention to all detail in the possible outcomes of a scenario would not be possible unless there were a storage center to hold the pertinent information to aid in the decision-making process (Galotti, 2014). Ultimately, humans tend to base decisions off previous experience. As an individual is gathering information from all possible sources (self-experience, others, intuition), the information is stored in memory for recall at a later time (Galotti, 2014). When recalling information, memory, language, and attention all become associated and work together to figure out the best possible outcome. When creating a schedule, an individual may recall the amount of time it took to accomplish a similar goal as to accommodate proper scheduling.
Galotti, K. M. (2014). Cognitive Psychology: In and Out of the Laboratory, (5th ed.). Retrieved from The University of Phoenix eBook Collection database.